ONE Residential Lending
Social Media
Setup + Strategy Plan
Purpose
This Social Media Setup + Strategy Plan is designed to establish a strong, consistent, and engaging online presence for ONE Residential Lending. The goal is to connect with first-time homebuyers and those preparing to buy a home in Albuquerque - positioning the brand as a trusted, approachable, and knowledgeable resource in the local mortgage industry. Through this plan, we’ll define the approach, visual identity, voice, and message that set ONE Residential Lending apart, while implementing a content strategy that builds awareness, trust, and long-term engagement.
INTRODUCTION
Objectives
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Strengthen ONE Residential’s digital brand identity across social media platforms
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Create an authentic connection with first-time homebuyers and local audiences
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Provide educational, accessible content that demystifies the mortgage process
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Capture ONE Residential Lending's tagline, "EXPERT ADVICE, INDIVIDUAL ATTENTION." , in action
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Establish a posting rhythm that drives both attention and retention
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Lay the foundation for future ad campaigns and lead generation
Approach
This strategy combines brand clarity, content planning, and platform-specific execution. We’ll start by developing ONE Residential Lending’s brand voice, visual consistency, and target audience definition, then move into content creation, scheduling, and management tailored to the most effective platforms: Instagram, Facebook, and TikTok. ​
1.
Social Media Setup
(Purchase Below.)
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Brand Voice + Messaging Guidelines:
Define ONE Residential Lending's tone, values, and audience language -
Target Audience Research:
Analyze ideal clients (first-time homebuyers, young professionals, etc.) -
Competitor Analysis:
Review top-performing mortgage or local lenders on social media -
Content Pillar Development:
Define 4–5 content themes (educational, lifestyle, testimonials, etc.) -
Hashtag + SEO Keyword List:
Local + Niche mortgage keywords -
Platform Setup
Establish Instagram, Facebook, TikTok, LinkedIn, Google Business Profile and YouTube with Logos and Header Images -
Profile Optimization:
Bio, links, highlight covers, and branding across all social channels
2.
Strategy
(Recommended Purchase Below.)
Pick a Strategy Plan to go with your Social Media Setup.
Option ONE
Starter Plan
A simple audience spark.
1-2 Posts Weekly
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Static posts, branded templates, basic captions and scheduling
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Ideal for establishing visibility
Option TWO
Gear-Up Plan
Consistent content flow with strategic tuning.
3-4 Posts Weekly
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Mix of reels, carousels, stories, and static posts
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1 Video Per Month
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Caption writing, hashtags, and scheduling
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Engagement support (Comments, DMs)
Option THREE
Redline Plan
Full speed performance management and creative expansion.
4+ Posts Weekly
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Full creative direction, trend research, quality short-form video + photography
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2+ Video Per Month
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Monthly strategy check-in
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Story updates and community interaction
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Everything else previously mentioned
3.
Platform Management
PLATFORM – PURPOSE – POST FREQUENCY RECOMMENDATION
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Instagram – Brand + local awareness, reels & stories – 3–5 / Weekly
Facebook – ​Credibility + Local Groups & Ads – 2-3 / Weekly
TikTok – Younger Audience + Fun Mortgage Tips – 3-5 / Weekly
LinkedIn – Professional Reputation + Networking – 1 Article / Month
Google Business – SEO, Reviews, and Local Updates – As Needed
4.
Add-On Options
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Paid Ad Campaign Management
(Facebook / Instagram / Google Ads) -
Video Production Days
(shoot day with short-form content plan) -
Blog Writing & SEO Updates
(Hosted on ONE Residential Lending's website,
driving traffic from social media accounts) -
Monthly Performance Reports
5.
Strategy Plan Pricing
Starter Plan
500
Every month
A simple audience spark.
Valid until canceled
Facebook + Instagram
1-2 Posts / Weekly
Basic branding, photos, captions, scheduling
Gear-Up Plan
750
Every month
Consistent content flow with strategic tuning.
Valid until canceled
Facebook + Instagram + TikTok
3-4 Posts / Weekly
1 Video Per Month
Full Content Caledar
Brand Visuals
Monthly Analytics Report
Redline Plan
1,200
Every month
Full-speed performance management and creative expansion.
Valid until canceled
Utilize All Social Media Platforms
4+ Posts / Weekly
2+ Video Per Month
Custom Photo /Video
Ad Management ($100 ad credit included)
Weekly Analytics
Engagement Management
Choose your social media strategy plan
Find one that works for you
Let’s Begin.
No product